You might very well be asking, “so what?”
As leaders of Toastmaster clubs, we need to be actively recruiting guests to visit our clubs so that we can convert them to members. New members are the lifeblood of any club.
The all time best way to attract guests to your club is to have your fellow members invite their friends, family and work colleagues to visit a club meeting and ‘check it out.’ The personal touch still works.
Arguably, the next best way is leveraging the reach of the internet to share your message.
People in your communities are searching the internet for solutions to their shyness, fear of public speaking, lack of self-confidence and a desire to improve their communication & leadership skills.
Social media can be a great way to share the celebrations and successes of your club.
YouTube, spans the gap between social media and the search engines.
Video is the latest ‘hot item’ and is in reach of the average person. Most people can capture high quality video easily on their smart phone and upload it to their YouTube account.
YouTube allows the insertion of key words and descriptions of your uploaded videos that get featured in the search engine results.
As your D21 Webmaster & your Public Relations Manager, I have taken on the challenge of raising the visibility of our district’s clubs and our members. My goal is to have the D21 YouTube Channel to be the best of all the Districts and have our videos come up first in the search engine results. This in turn will increase the visibility of our clubs, so that when someone is checking out Toastmasters in your community, your club info will be presented.
Here is how that is going to happen… I have reorganized the D21 YouTube Channel to feature highly focused Playlists. Playlists are collections of videos, based on a common theme.
At this time, there are more than sixty videos featured in the following Playlists: Membership Building, D21 Toastmasters Members Speeches, Communication Skill Development, TM speeches from around the world, World Champion of Public Speaking videos and Public Relations. More are in development.
This is your opportunity to share a video from your club meeting or perhaps an Area, Division or District event.
All you need to do is upload your video to YouTube and then e-mail me with the url i.e. the weblink. Please include details of the video. Example: who is featured in the video, the nature of the event, the date and the club name. This is your opportunity to share your success stories and your celebrations.
Our D21 Toastmasters channel can be reached at https://www.youtube.com/user/TMDistrict21
Please subscribe to the channel so you can keep up-to-date on new videos being posted.
And Toastmasters are social. Don’t forget to Like & Share, the love.
In addition, if you know of a good video that hasn’t been included in our collection, just pass the url on to me. Rae Stonehouse firstname.lastname@example.org
Thanks for your time and future assistance.
See you in the movies!
Rae Stonehouse DTM PDG
Webmaster & Public Relations Manager (17-18)