Finding Your Club’s “Unique Learning Opportunity”

December Update:

Thank you to all the clubs who sent their Unique Learning Opportunity “Tag Lines” or concise sentences before the October 31st deadline! We honoured you at the Fall Conference. 

New Challenge – get your “Tag Line” in BEFORE January 15th to have your Tag Line on your Area’s Promo Card!

If your team does not yet have a Unique Learning Opportunity “Tag Line” to inspire your members and help curious community members want to check out your club, there’s a NEW deadline! Get your Tag Line to your Area Director or District Director, Carol Carter before January 15th to have it included on a special promotional card for your Area’s clubs. Keep reading this article to help you get started!

Your VP PR announces that your team is having a membership campaign. “Invite as many guests as you can next month.” … and your mind goes blank. Who should you invite?

When Donna Schneider first invited me to North Delta Power Talkers, she spoke about the wonderful, encouraging, supportive team of members, the amazing food and the fact she learned something new every meeting. That’s exactly what I found … and I joined.

Early Edition in White Rock, advertises its meetings on meetup as “Communicating With Confidence for Entrepreneurs” and regularly attracts entreprenuers who prefer an early start to their day and want to improve their confidence and communication skills.

Spontaneous Speakers in South Surrey advertises as “Impromptu Speech Training for Spontaneous Speakers” and regularly attracts people in the community looking to improve their off-the-cuff speaking skills.

Does your club know what’s special about the member experience you provide?

Start defining your team’s “Unique Learning Opportunity” you provide by asking each other these two questions:

  1. What is unique or exciting about our club that would make a new visitor want to join?
  2. What is special about our club that makes existing members want to stay?

From your pool of answers, you’ll get a better sense of what experience your team offers (or really wants to create) for your community. Once you define what makes your team special, it’s much easier to think of the special people you run into in your community, who may be ready for what you have.

Examples of Tag Lines Already Submitted:

  • Salmon Arm Toastmasters Club – “Come to Speak, Stay for Fun”
  • Penticton Toasties – “Cardio for Communicators”
  • Kwantlen Toastmasters – “Stepping Up, Stepping Out”
  • Downtown Express Toastmasters – “Kelowna’s Club for Busy Professionals”
  • Penticton Toastmasters – “Lifting Members Above the Crowd Since 1959!”
  • Campbell River Toastmasters – “Speak Like No One is Listening”
  • Nelson Fresh Tracks Toastmasters – “Speak Easy. Speak Often. Speak Well.”
  • 5300 Kelowna AM Toastmasters – “Worth Waking Up For”
  • Westside Toastmasters  – “Speak your mind and Lead the way in Westside Toastmasters”
  • Midnight Madness – “Unleash the Humour Within”
  • The Kelowna City Hall Toastmasters Club – “Building leaders a noon hour at a time”


Have FUN with this!

Carol Carter, DTM

Your District 21 Director 2017-2018